CUSTOMER INSIGHT: Women in marketing

Unlike other business functions, the gender gap in B2B marketing is far less distinct. Lucy Fisher investigates the stats, stereotypes and success stories of women in marketing

You only have to attend a few industry events to see that, as a discipline, B2B marketing is populated relatively evenly by both male and female marketers. This is certainly the case when you compare it to stereotypically male careers, such as finance or IT.