DATA: Business on red alert
How to ensure your business is acquiring creditworthy customers that will continue to pay
If you knew in advance that a potential customer wasn't going to pay, would you still target that customer? Would you still take on their business? For many companies, prospecting has taken a back seat since the beginning of the recession, while more focus has been given to customer retention. With businesses beginning to look further ahead, however, many are bringing their attention back to new customer acquisitions.