DATA FEATURE: Marketing to SMEs
How to use data to market to SMEs
Of the 4.3 million businesses in the UK, approximately 3.7 million fall into the category of small or medium-sized. This means that 86 per cent of potential business customers are SMEs. Historically, marketers have tended to target larger companies with greater spending power, but perhaps it's time to look at the huge, and largely untapped, potential in smaller businesses.