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DATA FOCUS: Choosing B2B data

We highlight how to choose the right data for your company

Bearing in mind a company's database is its crown jewels, how it is processed and managed is a matter for serious consideration. Deciding on what kind of data consultant should be given the responsibility of managing your database is certainly not an easy task.

In brief, data bureaux have the advantage of being entirely independent of the data they are processing. They do not own it but specialise in processing, manipulating and handling data (data management). Data providers, owners and brokers, meanwhile, focus on selling (renting) prospect data to end-users.