You are here

DATA FOCUS: Creditable mailings

How B2B marketers can ensure their company's data is credible

A company's database is one of its most valuable assets, but unless it is well defined it can cause as many problems as it solves. Any ill-targeted marketing effort costs time and money, so the arrival of prescreen data on the B2B marketing scene  which allows companies to run their databases against credit information –is worth its weight in gold