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DATA FOCUS: A cycle for customer retention

Three simple ways to retain your B2B customers

Retaining customers and reducing churn has never been more important. Yet, rather than addressing this, many businesses try to tackle the issue by constantly topping up with new customers to replace those that churn. It's an expensive and inefficient way to approach customer retention at a time when delivering profitable growth is vital. So what are the causes of churn, and what can you do about it?