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DATA FOCUS: Data reveals the true impact of the credit crunch on SMEs

We investigate how the UK recession is impacting SMEs

High profile business failures are grist to the mill of those predicting a deep recession, and B2B marketers could be forgiven for thinking that it's simply too risky to go looking for new customers. But while credit is tight and fewer businesses are starting up, data from the B2B universe puts forward a different story of the impact of the recession on the UK's SME population.