DATA FOCUS: Data suppression
We investigate the significance of data suppression and how it works
Suppression occurs when an organisation screens its mailing data against an accurate, current, external file, then identifies those records that are unwanted – inaccurate or out of date – and removes or isolates them. The process ensures that companies do not send DM communications to individuals who have died, moved jobs, changed location, specifically asked not to be contacted in this way, or are just the wrong target. Suppression is often a temporary process for an agreed mailing over a period of time.