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DATA FOCUS: Emarketing- marketers folly or dream solution?

We highlight five areas to focus on when using email as part of a successful direct marketing strategy

According to the recent B2B Marketing Insight Report, email marketing is the one medium being used to target companies of all sizes, from micro businesses through to large corporates. It's been widely lauded as the saviour of direct marketing and its place at the top of the B2B marketer's direct marketing toolkit would seem to be secure. Or is it?