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DATA FOCUS: Get your data in shape for the new year

B2B marketing predictions for the New Year

New Year. The traditional time for making those well-intentioned resolutions – drink less, exercise more, spend less time at work, spend more time at home, learn a new skill. In business too, January is a time for making new commitments or even starting afresh.

Look in the health sections of magazines now and they're full of helpful hints on getting into shape. It's no different in the marketing space with offers of data health checks, data audits and data clinics – all promising to ensure your data is in tip top condition and ready to face a new year.