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DATA FOCUS: Managed data - Selling to the converted

How to manage your B2B data effectively

Everyone manages their data, or ought to, so managed data isn't anything special is it? Well actually it is. Managed data – sometimes called 'response-generated data' – is information, usually in the form of lists of contact addresses, which is owned by one party but exploited commercially under license by someone else. The list manager is responsible for marketing the list to third-party users. List managers differ from list brokers in that the responsibility of the former is to the list owner, while the responsibility of the latter is to the marketer doing the mailing.