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DATA FOCUS: Preventing data loss

We share four ways to prevent B2B data loss

When the HMRC lost disks containing the personal and financial data of millions of taxpayers last year, many organisations were forced to take a critical look at their own data security procedures. Despite this, an “alarming number” of security breaches continue to be reported to the Information Commissioner's Office (ICO), indicating that businesses still have a long way to go in cleaning up their collective act. But what implications does this have for B2B marketers, for whom data is crucial?