You are here

DATA: One marketer's recession is another's profit

With Experian statistics showing that insolvency rates are down from 2009 and bills are being paid faster than this time last year, it seems the UK economy is showing signs of stabilisation. It's too soon to tell yet whether we are saying goodbye to the longest recession since the war or whether there will be a double dip, but we can uncover what surviving businesses have done and what steps they are taking to adapt and thrive in the future.