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DATA: Root and branch marketing

We address the pros and cons of businesses operating in branch networks

Recent news of branch closures has brought the issue of the branch network – and its value to an organisation – to the fore. In the recession of the early 1990s, closing branch networks was a common cost-saving tactic widespread across many industry sectors – as was the later acknowledgement that branch closure programmes were not always effective strategies, certainly in terms of retaining market share.