DEBATE: Rebounding from the recession
How has the recession affected B2B marketers, and more importantly how should they react and prioritise their activity now that growth has returned? These were two of the key questions posed to the IDM B2B Council at a roundtable discussion held in March.
The event took place at Google's UK HQ in London, and participants were all members of the IDM's B2B Council. It was chaired by Joel Harrison, editor of B2B Marketing. The discussion was timed to coincide with the IDM's upcoming B2B Marketing Conference, which will focus on this issue in more detail and help marketers formalise their strategies for operating in the post-recession world.