DEMAND GENERATION: Entrepreneurship in the UK is thriving

Author: Claire Weekes

Entrepreneurship culture in the UK is thriving and will grow further if government stimulus works. So how can brands tap in to this start-up boom and market to this audience? Claire Weekes investigates

Small businesses are springing up all over the UK, which is hardly surprising when you consider the number of people who have either been made redundant since the recession kicked in, or have pre-empted a fall-out in the place they work and decided to take a leap of faith into the world of self-employment.