DEMAND GENERATION: Predictions for 2013

It’s January. And that means a feature predicting the main trends for the coming year. Here’s Alex Aspinall’s take on what you need to be thinking about in 2013

Apart from the Olympics, which deservedly dominated for a while in the summer, 2012 was all about video and mobile. There were a lot of B2B videos put out last year. Some were good, others less so. Meanwhile mobile was quickly becoming our favoured method of digital consumption. Brands were wrestling with words like ‘responsive’ and ‘adaptive,’ and figuring out whether they needed to invest thousands in making an app (most didn’t). But what does this year hold in store?