Demandbase’s Paul Gibson introduces and explains the importance of account-based experiences (ABX)

In a recent episode of the B2B Marketing Podcast, David Rowlands, senior editor at B2B Marketing, spoke with Paul Gibson, VP EMEA at Demandbase. The self-proclaimed martech ‘veteran’ explains what exactly ABX is, from the importance of technology, to how sales and marketing can work in harmony in the name of customer success.