Desktop to mobile: Are B2B brands too late to the party?
This year the world wide web celebrates its 20th birthday and the mobile phone hits the big 4-0. But are B2B brands ready or willing to join the mobile web movement?
A whirlwind of dramatic statistics, just like this one, have hit the web over the last few months, as mobile websites once again became the hot topic on marketers’ lips. Web traffic from smartphones rocketed by 103 per cent in 2012, according to Search&More. Plus, the Financial Times revealed global executives doubled their usage of tablets. Some have hailed 2013 as the year of the mobile, while others believe B2B is simply playing a game of catch up, reigniting the debate: are mobile websites still just for the B2C giants, or can B2B brands join the party?