DIGITAL MARKETING: Are directories on the list?
How B2B marketers can advertise their brand through directories
In the 1850s, with modern marketing tactics such as social media still 150 years away, The New York Times was printing lists with titles such as 'The Most Reliable Firms in New York City,' under the heading of New York City Directory. This was directory marketing in its infancy. A few years later, in the 1880s, Yellow Pages was created by Reuben H Donnelley. This most iconic of directories was hugely influential and, some have argued, helped spawn an entire industry.