DIGITAL MARKETING: Brand guidelines
This week, I've looked through two sets of guidelines, both for household-name B2B brands. Both are multinationals with budgets to get most agencies salivating. They're on nice, shiny, well produced documents, which look good in print.
But I'm looking through them to see how we use the brands for online projects we're planning, and realising that, if these documents are anything to go by, we're all in danger of letting our brands run amok.