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DIGITAL MARKETING: Exploiting the web 2.0 boom


According to a recent report by Forrester, the enterprise sector is about to embrace Web 2.0, and in particular social networking, in a big way. By 2013, businesses are expected to have splurged nearly £2.5 billion on social networking tools, with more than half of companies in Europe and North America saying they've placed Web 2.0 on their priority list for next year. If you're not already clued up on how the technology can boost your business, you'll need to be soon or risk trailing in the wake of those in the know.

Web 2.0 itself isn't a new concept, in fact its birth is widely associated with the invention of the online blog circa 2002. But uptake of the technology as a business marketing tool has, to date, been limited.