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DIGITAL MARKETING: Online advertising - the beginning of the end or a new era?

Are we witnessing the beginning and end of online display advertising?

One of the most striking findings in the recent IAB/PWC Media Spend Report is that online marketing spend is shifting away from display and towards classified and search. While investment in online display - such as banner or button ads - grew by 31 per cent year-on-year to January 2007, spend on classified grew by 54 per cent, and on search by 39 per cent.