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DIGITAL MARKETING: Online advertising - Hot on the block

We look at the power of online advertising and it will effect B2B brands

For a hint of things to come in the brave new world of online advertising, look no further than one of the UK's largest publishers of B2B magazines. Last year Reed Business Information - which produces many titles in 18 vertical sectors - created RBI Digital Media to exploit what Iain Melville, managing director of RBI, calls the 'massive opportunities' presented by the Internet.