DIGITAL MARKETING: Online engagement

It is becoming increasingly clear that the move to digital means that more businesses will be going online to communicate live and enhance their digital presence at the same time. This has become prescient through several trends, as outlined below.

1. Scattered business
In these straitened economic times, organisations have embargoes on travel unlike a few years ago when a manager could fly off across Europe or the world on a whim. Yet you still need to meet with prospects, colleagues or customers who are scattered throughout your region.

2. Value
Reductions in the workforce and the need to 'do more with less' mean that the decision to go to an event, a trade show or a meeting has to be scrutinised by bosses and weighed up against the impact of being away from the office. We need to feel it offers real value before we go.