DIGITAL MARKETING: Podcasting - B2Bs in a Pod

Now is a great time to be in marketing. The proliferation of digital media and the increasing sophistication of technology means that the true potential of experiential one-to-one marketing is edging ever closer. Podcasts are the latest in a long line of digital developments that B2B marketers are sizing up.

A podcast is an audio file distributed over the Internet that can be listened to on MP3 players and PCs. What makes a podcast unique is that its content is created for an audience who wants to listen when they want, where they want and how they want.