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DIGITAL MARKETING: Podcasting - Listen carefully

Is there a B2B marketer out there who doesn't view digital media with an ambivalence verging on wariness? In public, marketers talk excitedly about the 'potential' or 'measurability' offered by technology such as podcasts, but how much of this is countered by private doubt and insecurity?

In a world where technological advances abound, keeping abreast of every development, including podcasts, and their potential for your business can be daunting. Read on for some simple advice on podcasting and the best way to approach this channel.

The basics