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DIGITAL MARKETING: Reading your customers' minds

Ever had a glimpse of how things could be in the future? Recently I got such a peek at the E3 conference in Germany where I attended a session on the emerging field of behavioural neuroscience and how it can be applied to optimise marketing.

Let me explain a bit about what this session covered in layman's terms. (In case there are any passing neuroscientists reading this – I only have 800 or so words so I'm hugely aware of the simplifications).

The session discussed how the brain reacts to marketing stimuli. The main example used was variations of layouts for an eBay auction page. It showed that, depending on the copy in the description, the presence of brand, the layout and the price, we can stimulate positive or negative feelings that are likely to trigger the viewer to buy or not buy.