DIGITAL MARKETING: URLs and .com domains

B2B Marketing spoke to a number of SEO experts and marketers to try and answer your questions on URLs and domains

Some interesting and far reaching developments are afoot in the complex, slightly curious world of Internet domain names. For more than a decade, we've all become used to domain names that end in letters such as .com, .co.uk, .net or in our own case .biz.

However, the Internet addressing system appears to be on the brink of its most radical overhaul since the inception of the World Wide Web of which, more later. From a B2B marketing standpoint, the jury is still out on exactly what kind of opportunity the proposed opening up of the Internet to create hundreds more name endings will represent.