DIGITAL MARKETING: Is Web TV the future of IT buying?
All ICT marketers should sit up and take notice: new research shows buyers in the marketplace are using online TV as part of their assessment of solutions on offer. It makes sense, as the medium enables marketers to provide short, sharp product briefings, interactive web seminars and engaging video case studies. What's more, the web is naturally becoming one of the key ways such buyers research their options.
The new evidence comes from a piece of research that shows over 60 per cent of ICT (Information & Communication Technology) buyers are viewing online videos weekly - with almost a quarter viewing them daily. Crucially, over half (57 per cent) say the online videos impact their purchase decisions.