DIGITAL MARKETING: Website evaluation: JCB - It ain't heavy
We review JCB's latest digital marketing venture
Businesses find it easier to design websites that promote products rather than services. I guess it's because they are tangible items, designed to be used in a particular way, so content is simpler to write and easier to break up with images of the product. Does this result in a better experience though? And do B2B product sites influence the buying process as much as they could?