DIGITAL MARKETING: What the Skittles brand can teach B2B marketers
What B2B marketers can learn from consumer sweet manufacture, Skittles
Everyone in the B2B world is trying their utmost to figure out just how to make social media work for them and with good reason. Recent research by Forrester puts the percentage of IT B2B technology decision-makers reading social media content (e.g. reading reviews, comments, blogs) as high as 90-91 per cent, with 24-29 per cent actively contributing to the content that's people participating in reviews, ratings and discussions.