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DIGITAL MASTERCLASS: Semantic technology

We'd only just got used to Web 2.0 when along came Web 3.0. What is this clever new addition to the digital family and, more importantly, what can it do for business?

Web 2.0 gave us all the ability to contribute content to the web and interact with other users, leading to the phenomenal rise of social media networks like YouTube, Facebook and MySpace; Web 3.0 is the natural next step.

While Web 2.0 gives people new ways of sharing experiences, and businesses new opportunities of engaging with consumers, Web 3.0 - otherwise known as the semantic web - improves that communication by bridging the gap between computers and human web users. How? Through the use of technology that enables software applications to interpret and understand data expressed in natural language.