Ecommerce in B2B

Recent changes and research in the ecommerce market have called its relevancy to B2B into question. Maxine-Laurie Marshall investigates what it means for B2B marketers 

When was the last time you bought something online? This morning, yesterday lunchtime? I’m pretty sure it was some point within the last week though. I used to enjoy spending hours wandering around the shops to see what would entice me, but now I’m a pretty efficient online shopper. If I need a new book I’ll order it within minutes, birthday present for mum; ordered and gift-wrapped, dinner; it’ll be at my door 15 minutes after I get in from work.