ECOMMERCE: Do you have an ecommerce game plan?
The state of B2B ecommerce was assessed at a one-day conference in Berlin. Maxine-Laurie Marshall reports on the findings
Get your to-do list, make sure you have a pen and jot this on the end of the list: B2B ecommerce. Selling online is more relevant for B2B than many working in the industry realise.
Ecommerce is a big business and it’s getting bigger. According to Key Trends In BtoB Ecommerce For 2013, a report by Forrester Research, US B2B ecommerce revenue has now more than doubled that of B2C, with $559 billion in annual sales.