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EMAIL FEATURE: Google's Priority Inbox

As the search giant rolls out Priority Inbox, what does this mean for B2B marketers and their email marketing? Victoria Paley investigates


You've got mail; that three-word phrase immortalised in the 90s when a youngish Tom Hanks and a Botox-free Meg Ryan starred in the movie blockbuster about an online romance. It was around this time that the phenomenon of email seemed to really take off, as the technology to facilitate this method of interaction became both more accessible and affordable.