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EMAIL MARKETING: Email review - The Woodland trust

Small chunks of content are great but omitting an unsubscribe option in your emails is a major flaw, says Matt Huntly, sales manager at Sign-Up

Good points

The introduction at the very top of the email includes personalisation and introduces the subject of the email well. People will know what it’s about if viewing in the preview pane even without images being loaded, encouraging them to proceed and open the email.