EMAIL MARKETING: Integrating blogging and SEO
Are email and web functions such as blogging and search marketing sworn enemies in your marketing department? It's time to call a truce.
Email and search, the number one and two most popular Internet applications (via 2008Pew Internet and American Life Project study), can work hand in hand to give your customers, readers and prospect the most timely and relevant information, delivered in the channels that work best for each of them.
When you use email in partnership with blogging and search, you'll build newsletter circulation as well as blog traffic, and both together will help boost your organic search engine rankings without stealing even an extra penny from your search-marketing budget. You can't lose!