EMAIL MARKETING: Video in emails
According to Nielsen Online, there were over 21 million UK visitors to TV, video or movie-related websites in September 2007. It's continuing to grow - Hitwise says that UK Internet traffic to online video sites shot up 178 per cent in 2008. It's no surprise to hear that YouTube is noted by both as more popular than all the sites of the TV networks combined. Marketers are beginning to take advantage of their popularity and using them in the marketing mix - including in emails.
Video + email = viral