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EMAIL MARKETING: Why do people unsubscribe?

 

What are the reasons people want to stop receiving emails from a company? Number one is frequency. Other reasons include not recognising who the email is from, content that provides little value to them, is not considered relevant or is hard to read and navigate. 

There are also practical reasons people unsubscribe. For example they are going on an extended leave or are no longer employed at the company. In some case, they want to use a different email address.