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EMAIL MARKETING: Why isn't viral catching?

Digital media is the most fascinating thing. Moving so fast that no one can keep up, yet being so ubiquitous - and so essential to modern business - that no one can afford to admit they don't really get it.

Some claim that digital media (we can't really call it 'new' any longer) has revolutionised marketing, while others note that it's just another platform and the fundamentals remain unchanged.

Whatever the truth, there can be little doubt that the parameters have shifted and that marketers are presented with greater opportunities to reach their audience, greater ways in which to track campaigns and greater difficulty in keeping ahead of the game.