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EMAIL REVIEW: Snagit

Initial impressions

Good points: The email is nicely designed and its purpose - to inform recipients of Snagit's new upgrade - is immediately obvious. Key information and the calls-to-action are clear and located above the fold, and anyone viewing the email in a preview pane will be able to see the main information at a glance. I like the images indicating the new features of the upgrade, and the teaser text is succinct and clear. They've obviously adhered to some best practice advice by including a hosted version of the email and a simple unsubscribe link.