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EVENT MARKETING: B2B brands look at online events

As budgets decrease and workloads increase, online events are becoming an increasingly popular option for B2B businesses. Claire Weekes reports

The past couple of years have been pretty tough for businesses. But for one sector in particular, the exact opposite is true. Organisers of online webinars, webcasts and virtual events have seen business rocket – as companies look for more cost and time effective ways to organise meetings, conferences and roadshows.

Events have always been key to B2B marketers, and more B2B brands are now seeking out opportunities in the online space. There are so many solutions to choose from that no matter what your requirements, the chances are these days you can easily reformat a real-world event for use online.