EVENT MARKETING: B2B Marketing Leaders Forum event review
The B2B Marketing Leaders Forum brought senior marketers from leading brands together to discuss and share marketing issues. Gemma Huckle reports
There’s still a long way to go when it comes to achieving sales and marketing alignment. This was just was one of the main points that continually cropped up throughout the day at B2B Marketing’s first annual Marketing Leaders Forum. Held on 20 September at Bishopsgate Institute in London, a venue that appropriately describes itself as ‘a home for ideas and debate’, the event provided senior marketing professionals the opportunity to work directly with their B2B peers from different sectors. Keynote sessions were interspersed with roundtable discussions designed to further enhance delegates’ understanding of core marketing issues.
Kicking off the day was B2B Marketing’s director of editorial and content, Joel Harrison, who was keen to dispel some common myths associated with marketing leaders. He proceeded to bust each myth with a ‘reality-check’ – each of which was supported with findings from B2B Marketing’s Marketing Leaders Report, which surveyed over 100 marketing leaders. One interesting statistic from the report revealed less than one in four organisations had achieved alignment between sales and marketing.