FEATURE: How to think creatively

Jo Middleton investigates how to maintain creativity in the workplace 

Do you ever find that it’s easier to feel creative when the sun is shining and the days are long? With the cold weather, carb cravings and credit card bills conspiring to sap the joy and the creativity from daily life, exactly how do you stay inspired at work in the winter months?

Many people, particularly in the creative industries, subscribe to the idea that in order to be creative you need an office full of bean bags, quirky cushions and ping pong tables. But can you really force creativity like this? Fifty years ago our working environments were far less colourful and yet marketing professionals still managed to produce innovative campaigns. If you don’t work at Google then, how can you stay creative without necessarily sliding to your bean bag desk every day?