FEATURE: Hype or Happening?
Not a month passes without something being heralded as the next big thing. Luckily we’re here to sort the wheat from the chaff, and help B2B marketers figure out what they should really be thinking about this year. By Gemma Huckle and Alex Aspinall
Log in to discover why the following trends have ben branded as 'hype' or 'happening':
Visual marketing: Happening
4G: Hype
Personalisation: Happening
The Internet of Things: Hype
LinkedIn Endorsements: Hype
Content: Happening
Sales alignment: Happening
Google+: Hype
Customer centricity: Happening
Corporate social responsibility: Happening
Or create your username and password
First things first. We need you to register as a free member. It's a quick and simple registration process.
Register