FEATURE: Hype or Happening?

Not a month passes without something being heralded as the next big thing. Luckily we’re here to sort the wheat from the chaff, and help B2B marketers figure out what they should really be thinking about this year. By Gemma Huckle and Alex Aspinall

Log in to discover why the following trends have ben branded as 'hype' or 'happening':

Visual marketing: Happening

4G: Hype

Personalisation: Happening

The Internet of Things: Hype

LinkedIn Endorsements: Hype

Content: Happening

Sales alignment: Happening

Google+: Hype

Customer centricity: Happening

Corporate social responsibility: Happening