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FEATURE: The viral virus

In a world obsessed with popularity, is viral video the best route for B2B brands – and what does it take to get there? We reveal all

The viral epidemic has hit. Whether it’s likes, follows, shares or views, it’s clear we are a world obsessed with popularity. For brands this trend is even starker, with the need to become the next viral sensation on the majority of marketers’ dream to do lists. 

The viral video phenomenon has intensified over recent months, with every B2C advert containing a cute, furry animal in a bid to become the next online hit. But it’s not only B2C videos that have been making the headlines, Volvo Trucks ‘The epic split’ has been listed as one of the top viral videos of all time, proving B2B isn’t always so behind its consumer counterpart.