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Five 2014 predictions...

We’ve had many ‘years’ of mobile and social. But as 2013 draws to a close, Alex Blyth leaves the obvious behind and reveals where your focus should lie in 2014

The longed-for economic recovery, a football World Cup in Brazil, a new Doctor Who – there is plenty to look forward to in 2014. But what of the B2B marketing world? What are the major trends that will be shaping B2B marketing in the next 12 months?