Five of the best B2B brands on Facebook
Jessica McGreal reveals the B2B companies conquering the traditionally B2C-only social network, and what makes them great
Facebook has always been a tricky network for B2B brands. Once hailed a B2C-only space, the company has spent the last 18 months announcing a string of new advertising options to entice organisations to use the platform. Now with 1.44 billion active monthly users, can B2B marketers afford to ignore Facebook anymore?
To prove the social network can work for B2B businesses, we’ve highlighted five best-in-class examples of brands excelling on Facebook and revealed what you can learn from their marketing efforts:
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