Five of the best B2B multichannel campaigns of 2015

Maxine-Laurie Marshall highlights five of the best examples of multichannel campaigns from this year’s B2B Awards

Multichannel marketing. Should that even be a ‘thing’ anymore? It’s agreed that all good marketing is multichannel. The word has even been upgraded to ‘omnichannel’ over the last couple of years. So we get that it’s not going to benefit anyone by sticking to silos. But what does a great multichannel campaign look like?

As this year’s B2B Awards winners have just been announced, I’ve highlighted five of the best award-winning multichannel campaigns so you can learn from industry best practice: